Why "Old School" Lead Generation is Failing (And What's Working Instead)

Matt and Andy dive deep into the evolving world of B2B lead generation, sharing lessons from building a successful email marketing platform and the reality of selling to enterprise customers in 2024. 🎯 Key Topics Covered: Why traditional cold email/calling is getting harder (spoiler: AI overload!) The power of building community BEFORE building product How Email Love generates most leads through content and inspiration Why founders should never automate sales before $1M ARR The long sales cycles of B2B email tools (and why patience pays off) LinkedIn outreach strategies that actually work 💡 Golden Nuggets: ✓ 90% of B2B buyers research before contacting you ✓ Email Love's biggest differentiator: ESP migration freedom ✓ Why being genuine beats AI-generated outreach every time ✓ The compound effect of newsletters, content, and community