Ever wonder what it's like to bootstrap a range of SaaS tools from scratch? We're documenting our journey building EmailStack - a holding company for email products, including Email Love, our Figma plugin, and deliverability tool Mailyser. In this first episode, co-founders Andy King and Matt Hayes share the reality of building a portfolio of email marketing products, the challenges of getting to sustainable revenue, and what separates us in the crowded email marketing space. What we cover: → What EmailStack is and our vision (7-10 email products) → Our current three products and where we're seeing traction → The struggle of bootstrapping vs. taking funding → How our 15+ years in email marketing both helped and surprised us → Why having Email Love's community is our unfair advantage → The painful "survival mode" phase every founder knows
